A full interior branding package for a new office, covering wall graphics, a printed acrylic reception sign, frosted window manifestation and directional signage, delivered ahead of opening.
Thurrock Group approached us as they prepared to open a new office space. With the fit-out underway and a launch date already set, they needed the interior to feel finished and branded from day one, and visitors to be able to find their way around it without asking.
The requirement was a complete interior branding package: brand presence across the main walls and glazing, a reception sign carrying their accreditations, privacy to the meeting room glass, and clear directional signage throughout. All of it within budget and installed ahead of opening.
We worked through the space as a single scheme rather than a list of separate signs, so the branding reads consistently from the entrance through to the meeting rooms.
The main wall graphic was applied as cut vinyl directly to the plaster, sized and positioned to sit as the focal point of the room. Reception carries a printed acrylic panel on polished standoffs, with the Thurrock Group logo alongside their Constructionline, NICEIC, Gas Safe, CHAS and SafeContractor accreditations, so it is the first thing a visitor sees.
Across the glazed meeting room we fitted a frosted manifestation band with the logo cut into it, screening the room at seated height while keeping the daylight and the sightlines to the windows behind. A second logo sits above the band on the upper glazing.
Directional signage was produced to match, so wayfinding uses the same colours and type as the rest of the branding rather than looking bolted on.
The same mark had to land on painted plaster, printed acrylic, clear glass and frosted film, and still look like one brand across the whole floor.
Each surface behaves differently. Cut vinyl on the wall gives flat, solid colour with no background showing through, so the reds stay true against white plaster. The reception panel is printed and mounted behind acrylic, which deepens the colour slightly, so it was profiled to match the wall rather than left to come out however it printed. On the glazing, the logo is cut out of the frost and reads as clear glass, changing with whatever sits behind it through the day.
Because the film panels are cut to size before we arrive, there is no trimming against installed glass and no blade near the frames or gaskets. On a fit-out that was still live, that also meant no offcuts, no dust and a short visit.
Get in touch & send us your floor plan and glazing sizes and we will come back with a full interior branding scheme, a fitted price and an install date. We install nationwide.
